Pragmatic Marketing

Pragmatic marketing is a method of marketing that focuses on understanding customers and providing them with the products they want. It involves interacting with customers, creating an initial prototype of the product and then testing the product with them to make sure it meets their needs. The process continues throughout the entire life cycle of the product.

One approach is a bit flirting with relativism. It implies that truth isn't as crucial as it was traditionally thought to be. Another approach is more cautious about relativism, prioritizing the speech-act and justification theories.

Track and trace

Track and trace is an essential supply chain management tool. It lets businesses always know where their products are. This transparency aids companies in improving logistics workflows, reduce time and cut costs. Additionally, it helps them improve efficiency and quality. It also reduces manual count and check. It also helps in preventing production disruptions due to poor or insufficient appliances or raw materials.

During the pandemic, many businesses realised that they lacked end-to-end visibility of their supply chains. This has resulted in a rise in demand for smart track and trace technology that could provide more accurate, reliable data about the performance of a supply chain. These new types of technology can make supply chains more resilient to disruptions in the future and safeguard the health of consumers.

One way to improve your company's track and trace capabilities is to upgrade your CMMS software to include a serialisation feature. This will ensure that each item is identified with a unique number that can be tracked in real time. This will help you meet the requirements of regulatory agencies, such as those relating to food safety. You can analyze and access this data by using an online platform like MaintainX which is integrated into your CMMS.

It is easy to get confused by the phrase "track and trace" because it sounds similar to "follow the trail". However, it is a completely different process that involves recording the route of a vehicle or asset. The information is then accessible to all parties involved in the supply chain, including the customer. This gives customers more confidence in their deliveries, and also allows them to verify whether the item was damaged or lost during transportation.

At each stage of the transportation process the majority of parcels are digitally scanned. The details are then made public online for Pragmatickr.Com customers to verify the status of their package at any time. This makes the experience of shipping better for both the customers and the shipping companies. This enables them to provide the service at a cheaper cost.

Counterfeit detection

Counterfeiting and grey market diversion cost businesses trillions of dollars every year1. It damages brands' reputations, undermines consumer trust, and in the case of food and medicine it poses danger to public health. Real-time, item-level traceability is essential to counter this menace. But due to cost digital authentication has generally been reserved for products with high value.

Pragmatic's leading visual detection technology powers a complete collection of counterfeit prevention tools that work together to protect your business. It is based on our patent-pending Visual-AI platform, and provides the ability to be flexible and scalable in detecting counterfeits for your marketplaces and platforms. Our solution is designed to be fast and accurate, as well as simple to use.

It detects and identifies all forms of fake documents, ranging from banknote "paper" to digital images. The system analyzes several features such as watermarks and microprinting to ensure that your products are authentic. You can ensure your customers' safety and that your products meet the necessary standards. This will increase the profits you earn and boost confidence of your customers. It is also mobile and can be utilized at any point of sale.